Finishers MMA has a new sponsor with Black Belt CBD, which is a company that not only produces CBD products but also runs their own Invitational tournament. Their first Annual Black Belt CBD Invitational was held on October 20, 2018, and was unique in that the cash prize payout for both the male and female winners of their tournament divisions were the same at $30,000 each. Black Belt CBD was founded by Krista Whitley and is a woman owned and run company. Black Belt CBD truly cares about equality in jiu jitsu competition, which is why they are the first tournament of their kind to offer equal cash prizes for both genders. In fact, in an interesting turn of events, Ana Vieira ended up being the women’s bracket winner and Rodolfo Vieira ended up being the heavyweight male bracket winner, with the brother and sister duo taking home equal checks for a total of $60,000 for the family. Gilbert Burns also took home $30,000 for winning the middleweight bracket.
The Black Belt CBD representatives have been making the rounds since the Invitational, sharing the benefits of CBD use and getting to know their school retailers. On November 5, 2018, Kris Olivio and Heather Cutler stopped in at Finishers MMA with Invitational winner Ana Viera to introduce the school to their company and what it stands for. Finishers MMA is now an exclusive retailer of Black Belt CBD’s products and has stock at the school for people to buy, as well as a discount code of FINISHERS for 25% off products if you are ordering online.
CBD has been becoming a more mainstream product lately, particularly for athletes. The New York Times recently wrote an article called “Why is CBD Everywhere?” to talk about the benefits of CBD use and its rapid rise in popularity. The article even mentions the large amount of women-run CBD companies and why women in particular have been so drawn to CBD after more traditional medicines failed them. Some of the top benefits of CBD use are reducing inflammation, reducing pain and reducing anxiety, all of which are beneficial to athletes looking to stay at the top of their game. CBD is even being used to help treat opioid addiction, epilepsy, Parkinson’s disease, post-traumatic stress, and may potentially be used to help fight cancer. The scientific world is still exploring all of the possible uses for CBD, but the benefits appear to be abundant and many top level athletes have included it in their daily regimen to aid recovery. One important note is that CBD products, if you are buying from a reputable company such as Black Belt CBD, are completely free of THC and will not get you high or make you fail a drug test.
Some of the top products to try out if you’re looking to aid recovery after training would be the recover rub, the recover roll on, or the training tonic. You can get the reliable recovery pack, which includes the recover rub and recover roll on, for $50 online, which comes to about $37.50 after the FINISHERS discount. However, Black Belt CBD also offer products like the warrior warm up, which is a pre-workout, and the performance protein, both of which include CBD as well.